2, Followers, Following, Posts - See Instagram photos and videos from Jung von Matt/SPORTS (@jvmsports). 10/13/ · Toan Nguyen started as an intern at Jung von Matt and became the youngest strategy director in the company's history at age Two years later, he was named equity partner at Jung von Matt/SPORTS before founding his own agency, Jung von Matt/NERD, in December Jung von Matt/NERD serves as a curating consultancy for the pop culture of a new. Jung von Matt was founded in by Holger Jung and Jean-Remy von Matt in Hamburg. Peter Figge, Jean-Remy von Matt, Larissa Pohl, Thomas Strerath and Götz Ulmer are co-CEOs. Awards. Between and , the so-called Kreativ-Index of the German Manager magazine ranked Jung von Matt as the most creative German advertising awt-co.comarters: Hamburg, Germany. Jung von Matt/SPORTS - Europe's most awarded sports marketing agency. - We bring strategic & creative excellence to brands, athletes, clubs, associations, media and start-ups. We are 90 humble. Two years later, he was named equity partner at Jung von Matt/SPORTS before founding his own agency, Jung von Matt/NERD, in December Jung von Matt/NERD serves as a curating consultancy for the pop culture of a new generation. Toan has worked on pop-cultural partnerships for brands such as Vodafone, Pringles, Mercedes-Benz, Snipes, BMW and McDonald's. He was also a Clio Sports Awards juror. We spoke with Toan for our Time-Out series, all about the glory and culture of sports. Jung von Matt provides its clients with creative and efficient marketing communication across all channels and disciplines. Print Germany Retail Services Intersport Jung von Matt Description Your body is made for great things., but if you do not make use of its potential it will deteriorate over time. Jung von Matt Sports, Hamburg. 16, likes · 10 talking about this · were here. Europe‘s most awarded sports marketing agency. Proud part of @jungvonmatt, leading global independent agency.

We spoke with Toan for our Time-Out series, all about the glory and culture of sports. I was born and raised in Germany. We were one of those refugee families who fled the Vietnam War as boat people.

I also lived in the Netherlands and Singapore for quite some time later on, but I eventually moved back to Germany in It's now Hamburg—the European powerhouse for independent agencies!

I was 4 years old, and I remember my uncles being all excited, and rightly so: Germany later moved on to actually win!

I still remember the cassette cover, the screen menu, everything! From traditional sports? Well, that's kind of hard to say, as they've all become the same.

They all have the same kinds of investors, the same kinds of agencies, social media channels and campaigns, while athletes and corporate designs switch out all the time.

So, my current favorite team is not a traditional one, but actually a League of Legends esports team: G2! It's a sport with a bright future, a team with a real brand identity, and a team that may actually win the world championships this year.

I always look at three dimensions when thinking about athletes: skill, style and swag! Very few of them still have the latter two, due to all these mannequin-mainstream-PR-trainings.

But esports and gaming haven't brought up new icons, either. Teenie icons like Ninja and Tfue may have style and swag, but they lack consistent skill.

Sorry, not sorry. We recently introduced BMW into the global esports community by signing five of the very best teams in the world. We basically cover all regions!

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Read here. What development opportunities do you see in the sports business in the coming years, both in general and for you personally?

Sport is becoming more professional. We are living through a generation and paradigm shift in sport, which needs more professionals than ever due to internationalization and digitization.

At the same time we are turning away from pure patronage, so sponsoring expenses have clear KPIs and are coming under more scrutiny than ever before.

It is a great opportunity for new heads and concepts. Sport is becoming faster. Real-time communication, transfers right up to the deadline day, active instead of reactive club and association communication, fixtures at short notice, and TV contracting — sports communication and its day-to-day business is no longer plannable far in advance.

Clubs and associations have had to become their own media companies to relay their messages. Sport is becoming more fragmented. High-performance sport and mass sport, football on all broadcasters and channels, new sports like eSports, athlete, club and association communication, various apps and social media outlets.

It is becoming more and more of a challenge to keep an overview of sport. There is an opportunity for category marketing, bold communication and profitable niches.

My own development is significantly characterized by my environment, and my exchanges with clients and employees. About Us. More About Us.

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